For Sale signs dot the site of the proposed VOID Corporate Center. As seen from West Temple and 400 South. Photo by Isaac Riddle.
The VOID Corporate Center will join the original plans for the Triad Center and the Newhouse Hotel tower as ambitious downtown projects that would never be.
After multiple renditions, the VOID Corporate Center (formerly referred to as the Air Center) appears to dead. For Sale signs feature prominently on the vacant lot that was going to be the site of the city’s next tower.
The most recent plans for the VOID Corporate Center, proposed for the northwest corner of the 400 South and West Temple intersection, called for a 22 story, 268-foot mixed-use development. The building would have served as the corporate headquarters for The VOID, the company owned by the project’s previous developer, Ken Bretschneider. The VOID would have also included a 247-room hotel, a restaurant, urban lounge, night club, event space, spa and fitness center.
Rendering of The VOID Corporate Center as designed by IBI Group. Image courtesy Salt Lake City records.
A rooftop pool club and Asian garden were planned for the podium rooftop level (above the third floor). The hotel will tentatively take up 15 floors of the development, from floors 4-18. The residential portion will consist of ten units on floors 19 and 20.
According to Bretschneider, the 247-room hotel would have been under the Thompson Hotels brand. Thompson Hotels is part of the Commune Hotels and Resorts.
Bretschneider, revealed the latest rendition of the project in October of 2015, the third version of the project to be released in two years.
When the project was originally proposed in 2013, Bretschneider proposed an eight-story mixed-use building with a nightclub, restaurant and three floors of office space.
A year later, Bretschneider proposed a 400-foot mixed-use development (around 30-stories) called the Air Center for the northwest corner of the intersection.
According to the listing by Coldwell Banker Commercial Associates, the 1.38-acre property is available for $8 million. The property owners are including all plans and studies. The most recent design passed the conditional site design review (CSDR) last September allowing for a new buyer to build the project as previously designed.
The VCC would have been the company’s first major real estate development. Bretschneider and his company, THE VOID, are also planning a virtual-reality entertainment center in Pleasant Grove Utah. As with the VCC site, the project has gone through several revisions. The company originally proposed a Victorian era themed park called Evermore that developers promised would rival Disneyland.
Original 2013 rendering of the Air Center.
The 2014 rendering of the Air Center.
Is Bretschneider guy really a developer? I got the impression he was a startup/MLM type. I read articles about this guy purposing some pretty large development every 6 months or so, and he’s never done anything. Cub Air, Air Center, Evermore… ( I realize 2 of the 3 were basically the same thing) I imagine we will likely be adding the VCC to the list soon.
Sounds like the owner’s grandiosity got away from them.
Too bad. I have to say as a 17 year old who became fascinated with high rise potential in my home state with the Frank Gehry proposal in 2007, I’ve had a bit too many proposal disappointments in my life time as far as my taste is concerned. Any time there’s news of a building reaching or exceeding 400 feet, it’s scaled down or it flops miserably. I’m no economics expert but I feel with 111 south main being leased out at 80% before it even opens there is definitley room for more height in Salt Lake City. The curse of a conservative state. Crossing my fingers for luck in the 2020’s.
Newhouse Hotel? That was a hotel that actually existed, not a plan that never materialized.
Also, the second sentence doesn’t make any sense: ” An ambitious proposed development in downtown Salt Lake has a new name and new design.”
There was a tower proposed next to the former Newhouse Hotel. The second sentence was a copying error and has been fixed.
I’ve never heard of a tower proposed next to the former Newhouse. Do you have any more info?
https://buildingsaltlake.com/flashback-friday-the-newhouse-tower-that-almost-was/
Thanks, I forgot about that one. That would’ve been AMAZING.
Those designs are terrible. I’m glad this project is dead.